Why Would You Hire a PR Agency?

Aaron Blank / May 16, 2012


There are many reasons to hire a Public Relations firm to support your organization or communications team.

Here are just three reasons.

  1. With an agency, you get a mix of expertises from senior counsel to middle management support that can perform the work with some junior staff members who can implement basic tactics. Your team expands at great lengths.
  2. When you hire a Public Relations agency, you get a variable cost. You don’t expand your head count. You don’t have to pay extra insurance.  Your agency does not go on vacation. You get a full team of experts who can support your communication strategies without the added overhead.
  3. Your Public Relations agency usually comes to the table with a host of innovative ideas and fresh thoughts. They usually offer up a different perspective and add value almost immediately.
Aaron Blank GIF

Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!