The Power of the PR Baton

Aaron Blank / December 19, 2013

By, Aaron Blank

We hear it every day – “Twitter is changing the way we tell stories.” As a PR professional, I have to love it.

Twitter and the endless tools and apps that rally around it each have contributed to my professional development, my awareness of the community around me, my ability to connect with others at any time. More importantly, it has aided me in telling stories and to hear those of others.

When I was asked by Dana Hughens and the Clairemont Communications team (Raleigh, North Carolina folk) to carry the @PRBaton, I was immediately interested. Though in its infancy (I was baton twirler #3) it was the chance to help the PR industry tell a story about itself that excited me. People always ask – “what is it exactly that you do?” My answer is usually – we help build relationships for people and companies with people and companies. But it is way cooler and sexier to show your industry in a visually compelling way.

The PR Baton opens up a window in to our world. We’re fathers and mothers. Husbands and wives. We drink coffee or tea (or wine!). We have small offices or big offices or no offices. We run, jog or drive to meetings. We’re up early and go to bed late. We listen, read, taste and dream.

As a PR professional, no two days are alike. One day we are live streaming a major announcement, the next we are in the trenches with our clients strategically planning for 2014, or helping them through tough situations. In the morning, it is writing blog posts, by mid-day we are building out a social media strategy plan and come nightfall it is off to an event to support media. Big brands, small brands. Business to business. Business to consumers. From Forbes to the community daily newspaper. From C-Suites to those on the front line. Every day we get the chance to help people tell their stories – so who are we?

The Baton is a powerful new tool that displays our PR profession, brings it to life and shares a story from one end of the world to another.

Dana is thinking fearlessly. She and her team have created a simple concept, using off-the-shelf social platforms, to tell a story. The PR Baton does this so perfectly and it gives the world a straight up look at what Public Relations is really about in a visual way. The goal of it is simple – Show the world what a day in #PR looks like one photo at a time. It allows PR pros come together in an Instagram photo relay that offers a play-by-play pictorial of what it takes to make it in the PR business.

Dana, the Baton was a great experience. You have me hooked. You have my team hooked. As a result, we’re giving you the title of: “Ultimate PR Baton Twirler!”

My experience was documented. It came and went. If you missed it, you can still check out my story to visualize my day and see exactly why I switched phones because of the Baton experience.

Comments (2)

    Pick Clairemont! avatar

    Pick Clairemont! Dec 20, 2013, 12:13 AM

    Aaron, this is a beautifully written post about our profession! Because you are so passionate about the PR industry and a leader in fearless thinking, I knew I wanted you to be one of the first runners in our PR photo relay. You literally took the baton and ran with it, expertly telling the story of your daily life as a public relations pro in just seven images. And yes, you did a little twirling, too!

    Thanks for embracing my wacky idea with your participation. I also appreciate your kind comments. Most of all, I love my new title. to have my business cards reprinted!

    David Landis avatar

    David Landis Dec 21, 2013, 1:13 AM

    You've inspired me, Aaron - I'll be the PR Baton carrier January 2nd. Stay tuned! Cheers, David Landis, LCI, San Francisco

Aaron Blank GIF

Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!