Reasons to Attend a Conference Outside of Your Industry

Aaron Blank / May 16, 2013

Today I find myself attending the Oregon Healthcare Financial Management Association’s Spring Meeting at Salishan along the Oregon coast. It is a step outside of the traditional norm -we typically attend a public relations or social media conference. As a firm, we have a very strong healthcare practice. With the major changes that are occurring in the healthcare industry, this meeting will give us a new perspective to bring back to our healthcare clients.

It also gives us an advantage in our market. No other communications professional is here – guaranteed.  Challenge yourself. Think fearlessly. Attend a conference or a meeting outside of your industry.

Aaron Blank GIF

Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!