Media Monday: Kristina Moy, Red Tricycle

Rosalind Brazel / November 26, 2013

Each Monday, we’re giving readers a chance to get to know the media a little better.

With a little flair.

Our goal is to give readers some insight into the work and work style of area journalists, and get to know a little bit about the person behind the byline. Start your week off with an online networking opportunity through our Media Monday blog post.

This Week: Kristina Moy, Red Tricycle Seattle Editor

Kristina MoyKristina has been working in broadcast media as a Public Relations and Media Relations Specialist since 1998. During that time, she developed and implemented highly successful PR and marketing campaigns for companies such as KIRO Television, The Washington Traffic Safety Commission, Feld Entertainment, and Feld Motor Sports. She also produced several large-scale television events and community fundraisers.

Kristina joined the Red Tricycle team in February of 2011 as a Calendar Editor and Writer. In 2012, she added Events Marketing Coordinator to her title and began representing Red Tricycle on TV and in the community. She was promoted to Seattle Editor in January 2013. Kristina holds a BA degree from the University of Washington in both Speech Communication and Anthropology, and has been nominated for two Northwest Regional EMMY Awards from the National Academy of Television Arts and Sciences. Kristina is a Northwest native and mom of two, very active boys.

Q: What’s the best thing about being in the Seattle media scene?

A: Seattle has such a diverse population with an incredibly broad range of interests and goals. It’s a smart, medium-sized urban hub that is growing and evolving at a rapid rate. I’m very lucky to be able to cover its progress.

Q: How has social media changed what you do?

A: It’s changed the way I interact with readers because it’s on a more personal level. Whether its active and influential members of the community or my neighbors down the street, Seattle-area parents are using the Red Tricycle articles that we personally research and write as their go-to guide for family-friendly activities. That is very satisfying but it also creates a responsibility to our readers to continually improve and evolve.

Q: If you could have someone else’s job, what would it be?

A: Ever since I was a young girl, I wanted to have my own talk show.

Q: Press releases: Love them or hate them?

A: I get dozens of press releases every week and have a love-hate relationship with them. I love them if they’re embedded in an email, if they’re to the point, and if they include a link to additional information like hi-res images. I hate them when they’re sent as attachments, when they’re full of grammatical mistakes and when they’re non-newsworthy.

Q: What hidden talent or skill do you have that viewers/readers don’t know about you?

A: I love to run. I started running after the birth of my boys to relieve stress, and just to get a break from them! I enjoyed it so much that I started training for marathons and have completed two half marathons!

The PR Pro Takeaway: Kristina’s thoughts on press releases are a great reminder to evaluate the news value of your news and make sure they are going to the right contacts. Kristina’s versatility is a credit to Red Tricycle readers!

Check out Media Monday blogs from the PRGN!

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