Each Monday, we’re giving readers a chance to get to know the media a little better.
With a little flair.
Our goal is to give readers some insight into the work and work style of area journalists, and get to know a little bit about the person behind the byline. Start your week off with an online networking opportunity through our Media Monday blog post.
This Week: Carol Ladwig, Snoqualmie Valley Record
Q: What’s your favorite story you’ve done in the last week?
A: It’s a toss-up between the elementary school kids doing a rain-garden planting with Stewardship Partners, and the library’s “sugar skull” teen activity. Kids almost always say something priceless, I love being outside, and I especially like seeing the teens gradually relax into themselves.
Q: What skills do new journalists need?
A: The same skills as the old journalists, mainly observation and listening, empathy, being analytical helps, and a love of the language, to make a story enjoyable, not just medicinal.
Q: If you weren’t working at your current job, what would you be doing?
A: Realistically, back to technical writing, but if I could pick my non-journalism career; it would be fund-raising/PR for one of the nonprofits I support.
Q: Finish this sentence: “A good PR person is …”
A: …proactive, accessible, and frank about what he or she doesn’t know.
Q: What hidden talent or skill do you have that viewers/readers don’t know about you?
A: It has no practical application, and it’s enough out there that I don’t entirely believe in it, but I can dowse! Yep, the water-witching thing. I “discovered” this years ago, working on a story about a group trying to find unmarked graves in an old cemetery. They used ground-penetrating radar, but one of them brought dowsing rods along, for fun. He let us try them, and I was one of those who “triggered” on spots that the radar later confirmed finding something. I missed a couple, though, so not very reliable.
The PR Pro Takeaway: One of the more interesting hidden talents we’ve seen on Media Monday. She gives great tips for new journalists. Connect with Carol on Twitter.