Looking forward to Seattle Health

Shea Anderson / March 9, 2012

By Sophia Wilkins, The Fearey Group

The Fearey Group sat down this week with the editor of an exciting new publication in the Seattle market.

Sheila Mickool is the editor of Seattle Magazine’s new supplement, Seattle Health.

This new magazine will be bringing Seattleites a consumer-oriented approach to all things healthcare. The publication will be covering professionals, institutions, and innovative research in our region.

Seattle Health plans to be the “ultimate local resource” for the Puget Sound area.

We asked Sheila just what she’s looking for in content and ideas for the magazine. Here’s a few of her suggestions:

  • Like any news outlet, the staff at Seattle Health needs a quick turnaround on information requests. Timeliness is something that PR and journalism have in common.
  •  When pitching, keep the reader in mind. At Seattle Health, they aren’t attempting to bring you the latest scientific research; they’re aiming to tell the reader just how soon this research could change the healthcare they receive.
  • Don’t pitch material about fitness and diet trends. Seattle Health has its focus on the healthcare side of things. But don’t worry – Seattle Magazine still has you covered on the rest of Seattle’s trends, ideas and culture.
  • No opinion pieces. Seattle Health isn’t aiming to engage in any debates. Again, the goal is to keep readers informed.
  • Plan ahead. Seattle Health is a glossy print magazine and editing takes time. They will be using the same editorial standards as Seattle Magazine. Ideally, Sheila would like to be pitched two to four months ahead of time. Pitching just a couple of weeks before the magazine comes out equals a “no deal,” says Sheila.

We are excited about the future possibilities with Seattle Health. With a little careful planning and research, you might find yourself sharing that enthusiasm — and contributing to its pages.