Just In: Gene Juarez to Open New Concept Salon & Spa at The Bravern in Summer 2017

David Jones / October 28, 2016

The Fearey Group’s client, The Shops at The Bravern just released some exciting news today. Gene Juarez Salons & Spas in Bellevue will be joining The Bravern in their space next year! Read the full details below.

The Bravern Signs Lease with Gene Juarez Salons & Spas for Retail Space

Gene Juarez Salons & Spas plans to relocate and open a sleek, new modern salon & spa of the future

BELLEVUE, Wash. – Oct. 28, 2016 – Ashkenazy Acquisition Corporation, owner of The Shops at The Bravern in Bellevue, and Gene Juarez Salons & Spas today announced that Gene Juarez has signed a lease as the newest luxury tenant at The Shops at The Bravern.

Gene Juarez, the largest salon and spa in the Pacific Northwest, will occupy the top floor of The Bravern, offering approximately 17,000 square feet of salon, spa and retail space. The salon and spa plans to relocate its current Bellevue location to The Bravern in the summer of 2017.

“We have been looking to relocate into a new space in Bellevue for quite some time,” said Scott Missad, president and chief executive officer of Gene Juarez. “When this new space at The Bravern opens, it will showcase a new concept and design for our salon moving forward. We know our customers will absolutely love the new amenities, layout, exclusive features and design of the location at The Bravern when it opens next year.”

The Bravern, with more than 300,000 square feet of retail space, will give Gene Juarez customers a beautiful new experience. Offering free customer parking, as well as a fee-based valet service for salon and spa guests, the new location will be easy for people from all over the Greater Seattle Area to access. The new location offers easier access to the freeway as well as the Bellevue Transit Center directly adjacent.

“We are wonderfully excited and proud to have the flagship location of Gene Juarez be relocated to our property at The Bravern,” said Barry Lustig, executive vice president of Ashkenazy. “The entry of Gene Juarez will further define The Bravern as the ultimate place to shop for style and fashion, as seen in Neiman Marcus and with our wonderful collection of global luxury retailers and restaurants.”

Gene Juarez will be working with its construction team to transform the new space into a welcoming Pacific Northwest loft-style oasis. Guests will experience the same level of customer service they are used to at the current Bellevue location, but with new experiences and a beautifully designed space. To accomplish this, Gene Juarez has selected SkB Architects as a key partner in design.

“The new Gene Juarez at The Bravern will be a departure from the traditional style you see in our salons and spas today,” said Missad. “We’re still in the early design stage, but what I can confidently say is that we’re working with a team of professionals who are focused on creating the most modern ‘look and feel’ salon, while respecting the heritage of the Pacific Northwest salon. We’re taking Gene Juarez’s legacy as an industry trailblazer and are looking ahead to the future as we build this new location at The Bravern.”

Ashkenazy is in discussions with several other prospective tenants to lease the limited number of remaining retail space.