Go Big — Or Don’t Go At All — on QR Codes

Aaron Blank / March 22, 2012

QR codes. Like them or hate them, not many of us are not using them. However, marketers expect the numbers of users using it to grow.

The problem lies in the fact that the calls to action are poor. Most QR codes take people to a website or a Facebook page and they leave the user short, feeling rejected with not much to do.

If you’re developing a campaign with a QR code, go big or go home. Drive people somewhere and give something big away. Give people credit for using their phone, starting up their QR code reader and scanning your code. Reward them. You will reap the benefits.

According to comScore, 20 million mobile phone owners in the U.S. use their devices to scan a QR code. Not a large number but marketers say the number of people using QR codes is expected to grow.

In my opinion, it will only grow if marketers and companies use it appropriately – with a good call to action.

Here are some links to consider when developing your own QR code:

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Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!