Our mantra at The Fearey Group is to always bring new and creative concepts to the table whenever we’re meeting with our clients. We encourage our staff to bring one “Fearless Thought” to the table in every conversation or creative pitch.
Looking across the world, NASA did this well when astronaut Ron Garan found a few moments to tweet from miles above earth. Speaking at the 2013 SXSW conference, Garan (also known as @Astro_Ron) told the world of social media what it was like to tweet from space. The event itself garnered international attention and it is what we declare as a fearless campaign.
Here is a Mashable article with a video of the live tweet session.