Fearless Campaign of the Week

Aaron Blank / March 14, 2013

Our mantra at The Fearey Group is to always bring new and creative concepts to the table whenever we’re meeting with our clients. We encourage our staff to bring one “Fearless Thought” to the table in every conversation or creative pitch.

Looking across the world, NASA did this well when astronaut Ron Garan found a few moments to tweet from miles above earth. Speaking at the 2013 SXSW conference, Garan (also known as @Astro_Ron) told the world of social media what it was like to tweet from space. The event itself garnered international attention and it is what we declare as a fearless campaign.

Here is a Mashable article with a video of the live tweet session.

Aaron Blank GIF

Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!