Facebook gives Timeline the business

Aaron Blank / February 29, 2012

When Facebook first rolled out its Timeline feature last year, users gave it mixed reactions. It took me a while to get used to it. Now, Facebook is taking it one step further. Users will start seeing the new design throughout the social network in the coming days.

Facebook announced today that it is getting ready to place Timeline on all brand and business pages. All Page Admins have the opportunity from now until March 30 to preview it. But either way on March 30, it won’t be a choice. Get used to it.

The Fearey Group adopted the layout today. It was a fun challenge to navigate the system, but we’re pleased with the result:

We’ve joined some household names making the switch today; NBC’s Today Show, Starbucks and Nike have all changed over.

In addition to the design elements, we’ll also have new features to play with, including messenger capabilities, and a new administrative dashboard that provides better intel about your community.

One change we’ve noticed: The additional “landing tabs” that most brands have used to solicit people to “like” their pages, have moved. Now the timeline will appear as the default.

Join us, give us a like, and let us know your thoughts.

Aaron Blank GIF

Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!