#EssentiaNation: A Growing Movement for Better Rehydration

Aaron Blank / May 16, 2017

Essentia Water Inspire Brand Campaign Poster

This week our client, Essentia Water, announced a brand refresh, debuting its new logo and a national marketing campaign aimed at millennial “overachievers”. Essentia produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating the body. At Fearey, we know it’s true. After trying it at the office, our staff found we needed a lot more meeting breaks than usual!

The campaign, “Overachieving H20” rallies fans together to join #EssentiaNation.

Essentia Water Celebrate Brand Campaign Billboard #EssentiaNation

“With this new brand campaign, we are fueling a movement around better rehydration. It’s not about one celebrity or athlete voicing our message. We’re a democratic brand and we are calling out to all people who aspire to be a better version of themselves to join the Essentia Nation,” said Karyn Abrahamson, VP of Marketing and Brand Innovation at Essentia Water.

Essentia Water Marketing Campaign Bus Stop Posters

The announcement was covered by trade publication BevNET, who included details from an exclusive interview with Karyn.

Read the full press release here and don’t forget to share your #EssentiaNation moment with Essentia on Facebook and Instagram!



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Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!