Studio Meng Strazzara



Studio Meng Strazzara provides architectural design services to a broad range of clients in the Pacific Northwest and beyond, creating timeless, functional and beautiful spaces. Studio Meng Strazzara reached out to The Fearey Group to help increase awareness of, and preference for, SMS’s architectural, planning and consulting services among key audiences, particularly for its K-12, Higher Education, Retail/Commercial, Mixed-Use, Multi-Family and Civic/Performing Arts practices.


The Fearey Group developed and implemented a strategic communications roadmap with a focus on public relations, social media and media relations, in order to reach SMS’ goal of increasing community awareness.

Fearey introduced SMS to the Twitter-sphere with @MengStrazzara and released Studio Meng Strazzara’s first project video featuring the Snowy Owl Theater. Fearey took it a step further by teaching and encouraging members of their leadership team to engage with online media in a meaningful and productive way, and soon after, launched its inaugural bi-annual e-letter. The Fearey Group ultimately assisted in extending the SMS story online, demonstrating the Studio Meng Strazzara’s thoughtful leadership in their core practices, and positively engaging with the Pacific Northwest community.


Studio Meng Strazzara made local and national headlines, including in Building Design & Construction,, KING-FM, and the DJC’s Project of the Week resulting in more than 2.5 million impressions. The company’s thought leaders engaged with local publications including the Puget Sound Business Journal on multiple occasions, in conjunction with building an identity on social media and promoting their services via a wide array of platforms. With the help of The Fearey Group’s expertise, Studio Meng Strazzara was able to bring their firm to the forefront of the architecture world in the Pacific Northwest.


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