A plant-based burger joint that actually tastes good.
Next Level Burger grew from a passion founders Matt and Cierra de Gruyter had for healthy, sustainable, and delicious food. Serving up 100% plant-based burgers and hotdogs with all the fixings, NLB is reinventing the All-American burger joint with a healthy and earth-friendly alternative people love to eat.
Why Fearey: Next Level Burger is spreading like wildfire and needed someone to fan the flames.
Opening its doors in Bend, Oregon in July 2014, NLB has quickly grown to 6 eateries nationwide, forging a connection with Whole Foods Market, which counts Next Level in its Friends of 365 program.
New to the restaurant scene, NLB needed to build brand awareness and momentum in fresh geographic regions by identifying key demographics and sharing their story with media that mattered. In short, they sought to not only put butts in seats but to compete on a national level by changing the way people thought about the burger experience. A Facebook post here and there wasn’t going to cut it.
The Fearey Group has a history of facilitating enormously successful brand launches and store openings, driving the message home through a combination of earned and organic communications. Fearey signed on, elevating NLB’s voice and exposure by promoting the opening of their most recent locations in Seattle, WA, Concord, CA, and Brooklyn, New York.