LifeNet Health Northwest

Background

LifeNet Health Northwest is the regional arm of the 30-year-old global nonprofit organization that is committed to world-class tissue recovery, processing, distribution, research and technology.

Strategies

The Fearey Group has been working with the team to elevate its presence and credibility in the Pacific Northwest since it entered the market in 2015. This has included helping it build partnerships with local hospital systems and other community and healthcare stakeholders; creating educational tools that illustrate their work and impact; and storytelling and media relations to highlight the importance of tissue donation, while creating more awareness and education among the general consumer.

Results

Results have included introductions to 30+ hospital and healthcare executives; two million media impressions just in 2016; and more than 15 creative, educational materials, such as videos with hospital partners and donor families.