Lee & Hayes: Defining the brand of a professional intellectual property law firm

Bringing a brand to life through strategy and design


Lee & Hayes is a nationally renowned law firm, particularly well-known for its work in intellectual property law. The almost 20-year old firm was looking for a fresh brand to match its collegial, genuine, and intellectually driven attitude – an attitude that its founders call the “un-firm.” Lee & Hayes also wanted to make sure that it was consistently positioned on both the regional and national stage as a thought leader across practice areas and areas of expertise.


Create a new brand look and feel while simultaneously seeking media and speaking opportunities. The Fearey Group made sure that Lee & Hayes external communications matched its innovative attitude across every ad placement, media pitch, and radio interview. From talking about who owned the property rights to the “monkey selfie” on a Seattle radio station to writing thought leadership pieces for Texas Lawyer, the team continues to provide strategic communications counsel across public relations, marketing and branding.


Lee & Hayes continues to roll out their new brand look and feel. The firm also has a steady cadence of media in local and regional press that highlights their talent and knowledge in specific industry verticals like healthcare and life sciences, technology and fashion, as well as intellectual property law.


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