Builder’s Capital: New strategies to reach key stakeholders

Real Estate. Investment.


Builder’s Capital delivers solutions to meet demand for new homes in the Greater Seattle area, from raw land acquisition and development through construction and sales. The firm’s clients include investors, builders and homebuyers. To meet continued growth goals, they needed to secure additional investors.


Create compelling messaging for Builder’s Capital to use across all communications, from the website, media interviews, social media, investor road show meetings and trade shows. Part of the challenge for the company was to streamline how it talked about itself. With three separate companies under one roof, a clear communications strategy was key to reaching the company’s goal of securing additional investors.


Builder’s Capital secured additional investors that allowed it to grow its business as planned. A front page on the Seattle Daily Journal of Commerce and increased postings and communications across social media, especially LinkedIn Pulse, further increased awareness of the firm’s capability and services.


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