Background Checks

PR Failure #42: Casting Mistakes that Wreck Reputations

In entertainment, every decision from casting to marketing plays a critical role in shaping a show’s success. Yet, networks and production companies continue to make ...
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Blake Lively

PR Failure #41: When Crisis PR Becomes the Crisis

Is there anyone who hasn’t clocked some part of the battle between two mid-tier celebrities, Blake Lively and Justin Baldoni? Probably not. But a bit ...
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client relationships

Fearey 2024 Year in Review

Stability. Innovation. Growth. Three words that describe 2024 at Fearey, an agency that has persevered through four decades of evolving industry, societal and client trends ...
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Costco

PR Failure: Celebrating 2024’s Year-in-Review of the Most Outrageous Calamities

As we get ever closer to closing out another year, it is time to revisit and reflect on some of the hottest public relations topics ...
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1:1 Connection

Key Takeaways from the Public Relations Society of America’s 2024 ICON Conference

The Public Relations Society of America (PRSA) is our industry’s premier organization that brings together PR professionals from all over the county – with ICON ...
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Costco

PR Failure #40: Caution, Checking Content is Critical

This year marked the 30th anniversary of Liebeck v. McDonald’s, the lawsuit that changed disposable drinking cups forever. Prior to Liebeck’s infamous case, McDonald’s had ...
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Bank of America

PR Failure #39: When Bank of America Broke the Bank

It’s been a challenging year in communications for Bank of America. When a data breach affecting approximately 57,000 Bank of America customers occurred last November, ...
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Amazon Web Services

PR Failure #38: Keep Core Communications Concepts in Mind

Cloud-based security company CrowdStrike undermined consumer and client confidence when a simple software update caused what’s being called the biggest IT outage known to us ...
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