30% of Major Brands Use Twitter as Customer Service Tool

Aaron Blank / March 10, 2013

Twitter has been around for a few years now. Most of us are on it in some capacity. But brands are still figuring out how to best use it. Customer service is an easy approach if maintained and managed properly. Research from social media analytics firm Simply Measured shows that 30% of the of the companies in the Interbrand 100 now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account. Mashable reports more on this survey.

Who are the top brands of the Pacific Northwest who use Twitter as a tool for customer service? Use the comments bar below to tell us.

Here are a few to start:

Alaska Air

KING 5 News

Microsoft (in a variety of forms)



Here are a few Northwest brands “working” on using Twitter as a customer service tool:


Bartell Drugs




Fred Meyer



Safeco Insurance

Here are some brands who seem to be using Twitter as a work-in-progress:


Cutter and Buck

Diamond Parking

John L. Scott (Seattle)

Aaron Blank GIF

Aaron Blank

CEO & President, Partner

Aaron has been engaged in the conversation since the late 1990s, where he discovered his love of media while working at local radio stations. After five years as a radio reporter, anchor, producer and promoter in New York and Connecticut, he and his wife, Lacey, ventured west to begin his career in PR. Soon he caught the attention of industry legend Pat Fearey and the rest is history. Two decades later, as CEO and owner of Fearey, Aaron leads with tireless enthusiasm and contagious drive. In 2014, he became the next generation owner of the firm. He takes his breakfast at 4:30 AM and never eats lunch alone. You can find him working to connect the next business with tomorrow’s leader.

Personal philosophy: do something amazing every day and be fearless!