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Measuring PR: why AVEs are invalid
Unless you work in marketing or public relations, you probably have no idea what an AVE is—AVE stands for Advertising Value Equivalent. It’s an equivalency ...
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Media Monday: Comix Journalism with Kelton Sears
This Monday we want to share the story of Kelton Sears, currently the Culture and Comix editor at Seattle Weekly. He is a distinct voice ...
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3 Tips for an Owned Content Strategy to Drive Earned Media
There are four types of media in the world of public relations: paid, earned, shared and owned. Owned media is anything directly controlled by an ...
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Moxy Opens, Turning Traditional Hotel Experience Upside Down
In Collaboration With Stonebridge Properties, Marriott International Brings First Moxy Hotel to the West Coast SEATTLE, Wash. — February 21, 2018 — With a West Coast ...
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Guest Blog: Cyber crisis communication: People matter
This “guest” blog post is authored by Toomas Kull. Toomas is a consultant at Cabinet Privé de Conseils (CPC), a Swiss independent boutique advisory firm. *** Reports of ...
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PR Failure #24: Learning from companies’ mistakes during COVID-19
*|MC_PREVIEW_TEXT|* View this email in your browser PR Failure #24: Learning from companies’ mistakes during COVID-19 For the past two years we’ve been focusing ...
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PRGN Adds Offices in Finland and New York, Elects The Fearey Group’s Aaron Blank as President
MEDIA CONTACT: Chris Guizlo The Fearey Group for the Public Relations Global Network (PRGN) cguizlo@feareygroup.com 206.343.1543 PRGN Adds Offices in Finland and New York, ...
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PR Failure #28: Tesla Cuts Its In-House PR Team
The PR industry’s mission is to serve the public’s needs by acting as a conduit between companies and clients and key audiences. This is the golden rule. ...
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Mastering Crisis Preparations for Your Seattle Event
In today’s landscape, in which anyone with a cell phone and social media handle can break news or dent an organization’s reputation, owning a cellphone ...
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Social Media 101: Working with Social Media Influencers
Welcome to the fourth blog in our Fearless Series on SOCIAL MEDIA. So far in this series, we’ve shared tips on how to find the right social media ...
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